How to Get PR Packages from Brands – Easy Guide

Published: 22 May 2025

Have you ever seen influencers unboxing free products from big brands and wondered, “How do they get PR packages?” You are not alone! Many bloggers, content creators, and even small social media users dream of receiving PR packages and free products that brands send for promotion.

The good news? You do not need millions of followers to get PR packages. Many companies work with micro-influencers and everyday users who create engaging content. If you are a beauty lover, tech enthusiast, or fashion blogger, brands seek people like you to showcase their products.

So, how can you get PR packages for free? Which companies send PR packages to beginners? This guide will answer all your questions and help you start receiving exciting PR packages from brands.

What is a PR Package?

A PR package is a gift box that brands send to influencers, bloggers, and content creators. These packages help companies promote their products and reach a bigger audience. You might have seen people unboxing free makeup, clothes, or gadgets on social media. That’s a PR package!

PR Package Full Form & Meaning

PR stands for Public Relations. A PR package is a marketing tool in which brands send free products to people who can discuss them online. This creates brand awareness and helps businesses attract more customers.

PR Package

What’s Inside a PR Package?

PR packages contain different items depending on the brand. Here’s what you might find:

  • Products: Makeup, skincare, clothes, shoes, tech gadgets, food, or any item related to the brand.
  • Promotional materials: Brochures, discount codes, business cards, or instructions.
  • Personalised gifts: Custom packaging, handwritten notes, or special freebies.

For example, a beauty brand may send a PR package with lipsticks, foundation, and skincare samples, or a tech company might send headphones or smart watches for testing.

Why Do Brands Send PR Packages?

Companies use PR packages to promote their products without paid ads. When influencers post about them, their followers see and may buy the products.

Brands send PR packages to:

  • Introduce new products to the market.
  • Get honest reviews from influencers and content creators.
  • Reach a wider audience through social media.

How to Get PR Packages from Brands

Want to receive free PR packages? You don’t need thousands of followers! Many brands work with small influencers if they create good content. Follow these simple steps to get PR packages from brands.

Step 1: Build an Online Presence

Even if you have few followers, brands care about engagement. This means how many people like, comment, and share your content.

  • Post quality content – Share reviews, tutorials, or lifestyle posts.
  • Stay active – Post regularly on Instagram, TikTok, or YouTube.
  • Engage with brands – Like, comment, and tag brands in your posts.

Example: If you love makeup, post-before-and-after looks using your favourite beauty products.

Step 2: Research Companies That Send PR Packages

Not all brands send PR packages, so find the right companies. Look for brands that work with small influencers or send free PR packages.

  • Beauty brands – Makeup and skincare brands often send PR.
  • Fashion brands – Clothing and shoe companies look for content creators.
  • Tech companies – Some brands send gadgets for reviews.
Get PR Packages

Step 3: Reach Out to Brands the Right Way

Want brands to notice you? Contact them professionally via email or DM.

  • Write a short, clear email – Introduce yourself and explain why you love their brand.
  • Share your social media links – Show them your work.
  • Be polite and confident – Tell them how you can help promote their products.

Example email:

“Hi [Brand Name], I love your products, especially [specific product]. I create beauty content and would love to share your products with my audience. Let me know if you have a PR list, and I can join!”

Step 4: Get on Easy PR Lists to Receive Free Packages

Some brands and websites offer PR lists where influencers can sign up for free products.

  • Sign up on influencer platforms like Octoly, Influenster, or BzzAgent.
  • Join brand ambassador programs for small influencers.
  • Follow brands on social media – Some brands post PR opportunities.

Step 5: Create Valuable Content 

Once you get a PR package, showcase it well to build brand trust.

  • Make unboxing videos – Show excitement when opening the package.
  • Tag and mention the brand – This increases your chances of getting more PR.
  • Give honest reviews – Brands love authentic feedback.

Example: Post an Instagram Reel or TikTok showing swatches of a new lipstick from a PR package.

How to Get PR Packages Without Followers

Many people think you need thousands of followers to receive PR packages, but that’s not true! Even if you’re starting, you can still get free PR packages by showing your creativity and engagement. Here’s how:

1. Focus on Engagement & Your Niche

Brands care more about engagement than follower count. Even with a small audience, if you interact well, companies will notice you. Here’s what to do:

  • Pick a niche – Beauty, fashion, tech, fitness, or any area you love.
  • Engage with brands – Like, comment, and share their posts.
  • Create quality content – Post clear, creative photos and videos.
  • Use trending hashtags – This helps brands find your content.

2. Use Platforms That Connect Small Creators with Brands

Many websites help small creators get PR packages. You can sign up and apply for free products. Some trusted platforms include:

  • Octoly – Offers free products for honest reviews.
  • Influenster – Sends PR boxes based on product reviews.
  • BzzAgent – Gives samples in exchange for social media posts.

Joining these platforms increases your chances of getting PR packages without followers.

Public Relations Package

3. Showcase Your Creative Skills

Brands want to see how well you create content. Even without followers, you can still impress brands with high-quality posts.

  • Post product reviews – Talk about products you already own.
  • Make short videos – Share creative ways to use a product.
  • Write captions that tell a story – Brands love engaging storytelling.

How to Get PR Packages for Free

Getting a PR package for free is easier than you think! Many brands send free products to people who can promote them. You do not need millions of followers. It is just the right strategy. Here’s how you can start:

1. Join Influencer Networks That Send PR Packages

Many brands work with influencer marketing platforms to find people for PR packages. These platforms connect you with companies looking for product testers. Some popular networks include:

  • Influenster – Great for beauty, skincare, and lifestyle products.
  • Octoly – Works with small influencers to send PR packages.
  • BrandBacker – Connects you with fashion and beauty brands.

Sign up on these platforms, fill in your profile, and apply for PR packages.

2. Engage with Brands on Social Media

Brands love working with people who support them online. Here’s how to get noticed:

  • Follow brands you love on Instagram, TikTok, and Twitter.
  • Like, comment, and share their posts regularly.
  • Tag brands when you use their products and write short reviews.

For example, if you love a makeup brand, post a picture of their product, tag them, and share why you like it. This increases your chances of getting a PR package.

3. Participate in Brand Giveaways & Collaborations

Many companies host giveaways where they send free PR packages to winners. To increase your chances:

  • Follow giveaway rules (like, share, comment, tag friends).
  • Enter multiple giveaways from different brands.
  • Collaborate with small brands and offer to review their products.

Conclusion

Getting PR packages is not just for big influencers. It is about strategy and effort. Start engaging with brands, joining influencer networks, and creating quality content. Take action today, apply these tips, and begin your journey to receiving free PR packages.

FAQs: PR Packages Made Simple

Do you need a big following to get PR packages?

No, you don’t need a big following to get PR packages. Many brands work with micro-influencers with engaged audiences, even with a few hundred followers. You can still receive free PR products if you focus on quality content and brand engagement.

How do I find companies that send PR packages?

Look for brands collaborating with small influencers on Instagram, TikTok, and Twitter. To connect with brands, join influencer networks like Influenster, Octoly, and BrandBacker. You can also search for ” brands looking for influencers” or check hashtags like #PRSearch.

What should I include in a PR package request email?

Keep your email short, professional, and friendly. Introduce yourself, explain why you love their brand, and share how you can help promote their products. Include your social media links, engagement stats, and an explicit request for a PR package.

How do I make my social media profile PR-friendly?

Make your profile look clean, engaging, and brand-friendly. Use a clear bio, post high-quality content, and tag brands in your posts. Stay active, interact with brands, and showcase your past collaborations or product reviews to attract PR deals.

Hasnain Mehdi Avatar
Hasnain Mehdi

Hasnain Mehdi is a skilled SEO specialist helping businesses grow online. He offers SEO, content writing, and digital marketing services to boost rankings and traffic.

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